The Dark Knight is Coming
Tuesday, July 15th, 2008This has been possibly the most anticipated movie all year, as well as possibly the most advertised. In the recent weeks it has been increasing levels not quite those that were done by Fox with the Simpsons Movie, but the cross promotion for the new Batman move seems to know no bounds. Domino’s Pizza and The Dark Knight have come together in one of the largest cross promotions ever between a movie and a pizza company, not only offering completly custom boxes but a whole range of commercials. But thats nothing, the list of promotional offers through cross promotions issuing deals with companies such as, Nokia, Hershey, General Mills, Comcast, California Milk Processor, and Giorgio Armani.
While not all of the companies offers were accepted, many of them were. This is just one more sign of how big of a movie The Dark Knight is going to be. When big powerhouse companies are not only willing to get involved but lining up for offers, you know the movie is going to be something that attracts the attention of America and blows up the box offices.
